Clothing brand Marine Layer set to open first Denver store in former Cold Crush space in RiNo

Clothing brand Marine Layer set to open first Denver store in former Cold Crush space in RiNo

The River North Art District’s emergence as a hot spot for unique retail brands is set to continue this summer. Marine Layer, a Bay Area clothing company known for ultra-soft fabrics, pastel color palettes and a T-shirt recycling program, will make its Colorado debut there.

Marine Layer has more than 40 stores sprinkled across the nation, with concentrations in California and New York City. Its incoming 1,900-square-foot shop on the ground floor of the building at 2700 Larimer St. will be the brand’s first in the Mountain West. It’s an address that puts the company at heart of the booming art district, nicknamed RiNo, that overlays parts of four historic north Denver neighborhoods.

“It’s a fun, vibrant neighborhood frequented by our customers day and night. We love the influence of local artists on the entire neighborhood,” Josh Gladding, the company’s director of real estate, said in a statement. “Marine Layer is a brand that wants every store to be unique, and tailor our store design to the look, feel and culture of our local markets. We’re very excited about what we have planned for RiNo.”

Gladding’s comments echo those made by Burton Snowboards’s head of retail real estate last month. The iconic Vermont brand is planning to open its first dedicated Denver retail store at 27th and Walnut streets later this year, joining new RiNo arrival Patagonia as outdoor-focused brands that are giving the area — already known for its art and nightlife scenes — some pull with shoppers.